HELPING YOUR TEAM
UNLOCK SUCCESS WITH THE U FACTOR STRATEGY™
The U Factor Strategy™ is the proven system Robb Sullivan developed—and used—to close deals with 150+ A-list celebrities, athletes, and C-suite executives by learning to Uncover, Understand, and Show Up Unfettered in any situation.
Honed and perfected through real-world experience, U Factor Strategy™ is Robb’s proprietary framework for success—simple to learn, easy to apply, and immediately impactful. Through powerful storytelling and practical insights, Robb equips your audience with tools they can use right away to become more effective in sales, leadership, and life.
A TRUSTED BUSINESSMAN
Robb Sullivan has earned the trust of icons across music, sports, business, and entertainment.
From MLB stars and heavyweight champions to NFL legends, Grammy-winning artists, and powerhouse executives, his journey has led to high-level collaborations and high-stakes negotiations with some of the world’s most influential figures.
What set Robb apart? His now-signature U Factor Strategy™ — a system he developed and used to consistently win trust, deliver precision, and close deals others couldn’t. By learning to Uncover what truly mattered, Understand each client beyond the surface, and Show Up Unfettered, Robb became more than just a vendor — he became a trusted creative partner.
Robb’s design ideas and technology recommendations didn’t just enhance how his clients lived — they transformed how they worked. His custom A/V and automation systems became creative engines: used to review freshly recorded tracks, screen new films, and power high-stakes video conferences. For many of his clients, sound and video weren’t luxuries — they were essential tools in the environments where the next big hit was born. Failure was not an option!
That’s why every recommendation had to be ergonomically smart, seamlessly integrated, and flawlessly executed — because when your system is the studio, there’s no room for error.
Industry Leaders & Influencers
Dr. Louis Sullivan, Susan Taylor (Chicago Office), JC Penney’s Granddaughter Mrs. Guyer, Patricia Russell McCloud, Tommy Dortch and Oscar Harris
Music & Entertainment Icons
LA Reid, Babyface, Sean “P Diddy” Combs, Jay-Z, J Lo, Toni Braxton, Bow Wow, Mary J. Blige, Chili and T Boz
Sports Legends
Ty Law (NFL), Cornelius Bennett (NFL), Greg Maddux (MLB), John Smoltz (MLB), Steve Smith (NBA), Evander Holyfield
Robb’s SPEAKER REEL
Discover the defining moments that shaped his journey. Learn how his experiences in sales, leadership, and personal growth fueled his passion for speaking and training. Hear how Robb turned challenges into breakthroughs, using real-world sales and business insights to help executives, sales teams, and organizations unlock their full potential.
Stories with Purpose. Moments with Meaning.
Imagine the stories Robb brings to the stage—moments inside high-stakes deals, behind-the-scenes negotiations with icons, and real-world lessons you won’t find in any textbook.
Robb doesn’t just tell stories—he shares moments that matter. From the world’s most recognized names to personal turning points that shaped his journey, each experience is told with purpose.
Always with integrity.
Always with privacy in mind.
And always at the right time—to inspire, not impress.
These are stories that only he and those present know—and they’re told not for attention, but to empower.
From the Boardroom to the Locker Room
Robb’s Clients Span These Trusted Organizations
Considering Robb for
Your Event?
Download Robb’s Book Big Time Selling and
Take a Look Behind the Mic
If you’re thinking about bringing Robb Sullivan to your audience, this is where you can begin to see what makes him a different kind of speaker.
Big Time Selling takes you behind the scenes of real, high-stakes deals Robb closed with some of his most well-known clients — and reveals how those experiences, refined over many years and countless deals, led to the creation of The U Factor Strategy™ your audience will learn.
This isn’t theory. It’s real. It’s the proven system Robb developed by working with A-list celebrities, executives, and athletes — and it’s the same strategy that helps teams and individuals uncover what matters, understand who they’re serving, and show up unfettered in every room they enter.
