Every interaction is a sale. So you might as well get great at it.
Whether you are selling a product, interviewing for a job, leading a team, building relationships, or growing a business, every interaction influences an outcome. Robb Sullivan teaches people how to create opportunities, get in the room, and become effective once they are there.
BE READY FOR THE ROOM
Getting the opportunity is only the beginning. What you do once you're in the room determines what happens next. Robb built his career by preparing for important rooms, understanding what people needed, and delivering at a high level.
HOW I GOT IN THE ROOM... AND SUCCEEDED ONCE I WAS THERE
In Go For It!: Inside the U-Factor Strategy™, Robb takes readers inside the real meetings, conversations, setbacks, and decisions behind his success with entertainers, professional athletes, executives, political leaders, and other high-profile clients.
ORDER YOUR COPYUnderstand the room. Move with confidence.
Getting in the room creates the opportunity. The U-Factor Strategy™ helps you understand the people in the room, communicate effectively, and know how to move forward once you're there.
Uncover
Ask the right questions, open people up, and discover what they want, need, value, or are trying to accomplish, without making the conversation feel like an interrogation.
Understand
Listen carefully and confirm what you've heard so the other person knows you truly understand what matters to them.
Move Unfettered
Once you understand what matters, move forward confidently, without assumptions, unnecessary obstacles, or guesswork.
LEARN FROM SOMEONE WHO SUCCEEDED IN THE ROOM
For more than 30 years, Robb built relationships, solved problems, and earned business with hundreds of entertainers, professional athletes, Grammy Award winners, C-suite executives, business owners, and leaders in government.
BRING ROBB'S EXPERIENCE TO YOUR AUDIENCE
Robb brings practical strategies, real stories, and lessons learned from decades of creating opportunities, building relationships, and succeeding in high-stakes rooms to colleges, corporations, conferences, churches, and professional organizations.
BOOK ROBB TO SPEAK WATCH ROBB SPEAKBring Robb Into the Room
Whether you're preparing students for their careers, developing leaders, strengthening sales teams, or helping people recognize and create opportunities, Robb delivers practical strategies backed by decades of real-world experience.
- Real stories, not canned theory
- Practical strategies audiences can use
- Programs tailored to your audience and objectives
Send a Message
Book Robb for Your Podcast
Robb shares engaging stories about creating opportunities, recovering when meetings go wrong, building relationships, understanding clients, and earning business in high-stakes situations.
Book Robb for Your PodcastYour Next Opportunity Could Change Everything
Learn how Robb got in the room, what he did once he was there, and how you can apply those lessons to your own opportunities.
Buy Go For It!