Throughout his career, Robb learned that the strongest opportunities often came from understanding people before trying to persuade them. That became the foundation of the U-Factor Strategy.
Uncover
Ask questions. Listen. Research. Find out what really matters before deciding what someone needs.
Understand
Go beyond hearing the answer. Understand what the person is actually trying to accomplish and why it matters.
Move Unfettered
Once you understand the real objective, move forward confidently without assumptions, distractions, or preconceived answers getting in the way.
Where the U-Factor works
The principles can be applied anywhere understanding people matters:
In an interview, Uncover may begin before you enter the room. Research the organization, understand the role and its challenges, then use the conversation to confirm what you've learned before presenting yourself as the solution.