Bring the U Factor to Your Entire Organization
A proven strategy that improves how your people sell, lead, serve, and solve problems—under pressure.
The U Factor Strategy™
was built from real experience—although selling was critical, it was never just about closing deals. We used the U Factor at every step while running an industry-leading, high-end A/V business that was ranked #1 by CE Pro Magazine three times, serving over 150 celebrities, executives, and athletes.
With clients at that level, our entire team had to be on point—every time. From the receptionist who answered the phone with intention, to technicians who had to diagnose problems with precision—not guess. From engineering that required testing and retesting, to in-home installers who might spend months inside our clients’ homes or offices—everything had to be right.
Whether your team needs to be motivated, trained, challenged, or inspired, I build the perfect mix of:
Uncover what truly matters
Understand what they really want to accomplish
Show Up Unfettered
We Can Teach the U Factor to Improve Your Organization In…
Customer Service
When agents take time to uncover the real issue—not just react to symptoms—they solve problems instead of escalating them.
Understanding the customer’s desired outcome leads to solutions that create loyalty and trust.
Leadership
Managers who uncover what motivates each team member and understand what they’re trying to achieve build deeper engagement.
Being unfettered means leading with clarity, courage, and follow-through.
Marketing & Branding
Great messaging starts with uncovering what your audience believes—and understanding what they really want from your brand.
Unfettered brands don’t play it safe—they speak with bold relevance to the right people.
Recruiting & Retention
HR teams who uncover more than what’s on the résumé—and understand what the candidate wants to accomplish—hire stronger, longer-lasting fits.
That clarity builds culture and reduces churn.
Sales & Business Development
The U Factor was born in high-pressure, high-stakes sales.
The formula works everywhere: Uncover what truly matters. Understand what they really want to accomplish.
The U Factor Strategy™
was built from real experience—although selling was critical, it was never just about closing deals. We used the U Factor at every step while running an industry-leading, high-end A/V business that was ranked #1 by CE Pro Magazine three times, serving over 150 celebrities, executives, and athletes.
With clients at that level, our entire team had to be on point—every time. From the receptionist who answered the phone with intention, to technicians who had to diagnose problems with precision—not guess. From engineering that required testing and retesting, to in-home installers who might spend months inside our clients’ homes or offices—everything had to be right.
Whether your team needs to be motivated, trained, challenged, or inspired, I build the perfect mix of:
Uncover what truly matters
Understand what they really want to accomplish
Show Up Unfettered
We Can Teach the U Factor to Improve Your Organization In…
Customer Service
When agents take time to uncover the real issue—not just react to symptoms—they solve problems instead of escalating them.
Understanding the customer’s desired outcome leads to solutions that create loyalty and trust.
Leadership
Managers who uncover what motivates each team member and understand what they’re trying to achieve build deeper engagement.
Being unfettered means leading with clarity, courage, and follow-through.
Marketing & Branding
Great messaging starts with uncovering what your audience believes—and understanding what they really want from your brand.
Unfettered brands don’t play it safe—they speak with bold relevance to the right people.
Recruiting & Retention
HR teams who uncover more than what’s on the résumé—and understand what the candidate wants to accomplish—hire stronger, longer-lasting fits.
That clarity builds culture and reduces churn.
Sales & Business Development
The U Factor was born in high-pressure, high-stakes sales.
The formula works everywhere: Uncover what truly matters. Understand what they really want to accomplish.
Who Benefits from the U Factor?
The Challenge to Your Organization
The question is:
Will your team keep operating at the surface?
Imagine your whole company—from the front desk to the C-suite—working from this same playbook:
• Uncovering the real need.
• Understanding what matters most.
• And taking unfettered action to make it happen.
That’s how cultures change.
That’s how customers stay.
That’s how companies grow.